Archive for: May, 2013

Dancing around the word diet

marie oThe recent commercials for Nutrisystem feature Marie Osmond saying that she is on Nutrisystem and she isn’t dieting.  Jennifer Hudson is doing the same thing on Weight Watchers.

Folks, you can avoid the “D” word all you want.  When you are eating prescribed food without respect to your body’s voice, you are dieting.  And dieting is a short term fix.

Now, if some company paid you millions of dollars to you to stay on their diet, maybe the trade off would be worth it!   Maybe having a stressful relationship with food, not eating what you love, unless you check in your rule book first to see if you’ve “earned” a piece of chocolate,  and constantly jumping on the scale to see “where you are” would be okay because your bank account would be fat??  Maybe losing and gaining would be acceptable?

(Remember all the endorsers who have rapidly gained back weight???)
But, if you are not a celebrity paid endorser, think really hard about what WW and Nutrisystem ask you to do.  They ask you to disregard your body and follow their rules.

And they ask you to pay for their rules.  And they ask you to pay for their special foods.  And the reward is that you lose weight short term, and gain it back, plus more.

See the recent blog on the real story about Weight Watchers (Dated Feb 2)

So let them dance around in their tight pants. They are dancing around the word Diet and they are making big money off of these ads.  And they are promoting a diet mentality.  And you are too smart for that.

You are seeking long term thinness.  You are seeking to enjoy one of the greatest pleasures on earth without guilt.  You are seeking to a life that doesn’t include daily frustration and angst over food choices and fear of the food you love.

You are building your thin mentality.   One question:  Are you hungry?  Nothing else matters.


Bonuses Based on Dollars Made Not Pounds Lost


I received an email from a Facebook fan who has lost a nice amount of weight since last spring and feels very happy to have gotten rid of her diet mentality.  But she is smart and knows that she needs to constantly reinforce her thin mentality because diet companies are relentless in their messaging.

The following is her email:

Saw a great programme on in the UK yesterday. It’s was an investigation into weight watchers and their products. Basic gist of the programme was:

*compared weight watchers products with similar regular products and weight watchers were more expensive and either more points than the normal similar product or there was a lot less in the weight watcher products!

*weight watcher staff that hold the meetings get paid in relation to how many people in the class and how many products they sell not on how much weight people lose!

*they compared a weight watchers ice cream with a regular ice cream, the regular had 4 ingredients the WW had over 14 many the presenter couldn’t pronounce!

*they interviewed a member who had been there a year. She was 4lb lighter than the day she started 12months prior. They worked out that it had cost her £101 per 1lb lost! She was devastated.

Very interesting programme, made me feel good.

I really appreciate that she sent this to me.  It is great to see people learning to call out the diet industry.

Focus on building your thin mentality.  I should say re-building, because you WERE born with one.

But the hundreds of thousands of ads you see for diets (like the newly thin celebrities dancing around in the weight watchers commercials) have made you believe that diets are the way to thinness.

NOPE!  Diets make you dieter for the rest of your life.  Ugh, how awful.

But, learning to behave like a thin person is the way to be thin for the rest of your life.  And naturally thin people do not diet. They eat when they are hungry and can’t understand why you would shove food down when you are not.

Do you scratch your arm when it doesn’t itch?  Not very rewarding.

When you know you can always eat when you are hungry, turning down food when you are not is not hard.  Just look at your plate and say, yes I can eat all of this.  As soon as I am hungry.  Then put it away nicely, and as soon as you are hungry, enjoy!

Folks, wait for hunger, Delay, not Deny.  You can do it, one meal at a time.